https://www.hdicagency.com/blog daily 0.75 2026-01-29 https://www.hdicagency.com/blog/ai-search-isnt-replacing-google-tomorrow-but-it-is-changing-what-showing-up-means monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/cca0cb03-fe17-4b02-9e91-85a3c8c2902d/ai-search-changing-what-showing-up-means-banner.png Blog - AI Search Isn’t Replacing Google Tomorrow, But It Is Changing What “Showing Up” Means - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/when-automation-hurts-brand-safety-what-nonprofits-can-learn-from-gofundmes-unauthorized-pages monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/e74708fa-61f4-4315-9b3b-e7a0a612582d/When+Automation+Hurts+Brand+Safety+What+Nonprofits+Can+Learn+from+GoFundMe%E2%80%99s+Unauthorized+Pages.png Blog - When Automation Hurts Brand Safety: What Nonprofits Can Learn from GoFundMe’s Unauthorized Pages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/local-seo-in-2025-optimizing-for-voice-visual-and-behavioral-signals monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/26443bc9-6fe4-4405-9687-97082499a804/local-seo-2025-blog-banner.png Blog - Local SEO in 2025: Optimizing for Voice, Visual, and Behavioral Signals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/how-to-build-a-conversion-dashboard-that-clients-actually-use monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/3eefd140-1a11-4310-b050-c5be615a4638/How+AI+Can+Revolutionize+Your+Marketing+Strategy+%282%29.png Blog - How to Build a Conversion Dashboard That Clients Actually Use - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/when-chatgpt-glitches-does-your-strategy-hold-up monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/5bffabc0-02cb-44f2-a545-37012e01e868/How+AI+Can+Revolutionize+Your+Marketing+Strategy+%284%29.png Blog - When ChatGPT Glitches, Does Your Strategy Hold Up? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/what-googles-new-gbp-features-mean-for-denton-restaurants-and-bars monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/950f1751-2fab-4b8e-ad02-c3034874680f/How+AI+Can+Revolutionize+Your+Marketing+Strategy+%285%29.png Blog - What Google’s New GBP Features Mean for Denton Restaurants and Bars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/social-media-outages monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1b7f3456-0ff9-4c34-b46c-2af71b3a719c/How+AI+Can+Revolutionize+Your+Marketing+Strategy.png Blog - Navigating the Choppy Waters of Social Media Outages: More Than a Temporary Setback? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/last-minute-gifts-the-denton-way monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/56b245f8-afe4-463d-a83e-bca5b55c941c/How+AI+Can+Revolutionize+Your+Marketing+Strategy+%284%29.png Blog - Last-Minute Gifts, The Denton Way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/choosing-the-right-audience-bing-users-vs-google-users monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/093c1c09-0eb9-4316-9cc3-1ce828e29299/How+AI+Can+Revolutionize+Your+Marketing+Strategy+%283%29.png Blog - Choosing the Right Audience: Bing Users vs. Google Users - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/4-tips-on-how-to-use-google-ad-grants-to-enhance-brand-equity monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/9917899a-b086-4029-a8cb-c0afe2b74a48/How+AI+Can+Revolutionize+Your+Marketing+Strategy+%282%29.png Blog - 4 Tips to use Google Ad Grants to Enhance Your Nonprofit’s Brand Equity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/how-ai-can-revolutionize-your-marketing-strategy monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/cdd8b34c-8be5-469f-b240-9339a0d0aa6c/How+AI+Can+Revolutionize+Your+Marketing+Strategy.png Blog - How AI Can Revolutionize Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/google-analytics-4 monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/05d2ff13-519e-4cb9-98c9-c37d5e2e7901/Maximizing+Your+Website%27s+Potential+Converting+to+Google+Analytics+4.png Blog - Maximizing Your Website's Potential: Converting to Google Analytics 4 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/how-to-apply-for-google-ad-grants monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/538e2fa1-e6e6-4b7b-9dc5-f3c1ed03976c/Untitled+design+%283%29.png Blog - How to Apply for Google Ad Grants - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/blog/7-reasons-you-need-to-be-using-a-social-media-content-calendar monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1662570723940-NP041RA6U6C2T3MSSKLR/Untitled+design+-+2022-09-07T121155.889.png Blog - 7 Reasons You Need to be Using a Social Media Content Calendar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hdicagency.com/our-services daily 0.75 2025-06-04 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1605752397320-AVNRE64F67KW3F7CI6HX/Strategy Services - Strategy You can’t get where you’re going without a map - it all begins with strategy. We’ll work with you to understand your business, your ideal customer, and recommend the best path to reach them. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1605751914722-HKYD1QPSLZ18W8R0VAKB/marketing Services - Marketing You can’t grow your business if nobody knows you’re there. In today’s day and age how do you determine being in the right place at the right time with the right pitch, if everyone is online all the time? How do you make sense of what is ….. with the vastness of the internet. we’ll help your message cut through the noise. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1605751977963-QED1TNNKUX537R8353EL/Analytics Services - Analytics True success begins with measurable data. We subscribe to the theory of “you can’t manage what you can’t measure” and “if you can’t measure it, you can’t improve it.” https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1605752449781-7W33WYTXNYHBK62W3EDA/Web+Design Services - Web Design We’ll work with you to create a beautiful, functional website, tailored to fit your organizational needs and amplify your message. Then we'll teach you how to update your site so you can take care of the basics yourself. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1605838020310-79RKORF5QNOSBXL06ZV0/HDICwebimage+%2814%29.png Services https://www.hdicagency.com/contact daily 0.75 2022-03-20 https://www.hdicagency.com/strategy daily 0.75 2021-02-25 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606334713692-J0EYTU9S2OQZWT856FWY/HDICwebimage+%2823%29.png Strategy https://www.hdicagency.com/analytics daily 0.75 2021-03-25 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1607104814696-WHZ3ZH2KFDBG5E29DZAS/HDICwebimage+%2839%29.png Analytics - Social Discovery + Channel Audit First, we’ll dive into your existing social media channels to identify what’s working and areas for improvement. This includes analyzing channel-specific performance related to growth and engagement, understanding who your current social media audiences are and how they are engaging, analyzing which content is resonating most, and how your organization’s social channels compare with competitors and industry benchmarks. This process includes talking with key stakeholders at your organization to better understand your priorities and goals. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1607104766121-C4WULS5MBYK4C4DH2RTX/HDICwebimage+%2837%29.png Analytics - Search Engine Optimization Keywords and phrases are only one aspect of search engine optimization (SEO), the process of making your website more competitive in search results. Google’s first page of search results reflects factors from the coding and length of headlines to the time a page takes to load in a browser. It’s a trusted, competitive space in which keyword packing and other SEO tricks are increasingly self-defeating. We empower our clients to tell authentic stories that resonate with readers and register in expressions of interest. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1607104853554-4WGESFJOYNMOEOOD3BAN/HDICwebimage+%2840%29.png Analytics - Reporting + Analytics Develop a social media measurement strategy for your organization, which identifies key performance indicators needed to measure success across your channels. Using this as our foundation, we’ll develop and execute an ongoing performance dashboard to monitor performance, identify key trends, and recommend areas for growth and optimization. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1607104900105-T62GOMSP8BM2Q1WLH775/HDICwebimage+%2841%29.png Analytics - Paid Social Advertising Plan and build social advertising campaigns to help drive even more growth and engagement, and drive conversions. Activities include media planning (budget breakdown by channel and audience), asset development, ad launch + optimization, and reporting + analysis. https://www.hdicagency.com/site-map daily 0.75 2023-06-01 https://www.hdicagency.com/about daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/fd29eda4-570d-48ab-b633-415206f0b0ef/508159427_10116762951912030_6906223697217217703_n.jpg About - Meet Charlie (he/him) https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1602206953325-Q7OSTF5PBG491ND2QYKV/image-asset.jpeg About - Support Local https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1602196638049-WYJ5XLCXKIETMG6MP6OP/35d About https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1602196761566-WVW3XINPAKXFEP1EYMGL/12.png About https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1602196698231-GE71NI76BFUNFBBIIJ3T/8.png About https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1602196672630-P8QEDQL4QJNC8611SXYS/10.png About https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1602196823608-3X8NHBUZL3X93NBT4IW5/11.png About https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/b58799ad-d1f3-408a-9178-12c467c634ae/UNT+Title+Font.png About - 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Marketing We speak to your target audience. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1601954516174-QIOBSDH605JHPODOOGAH/Strategy Home - Strategy We build strategies that drive growth and nurture stability. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1601954579599-X4LQDRS552AMM411QBUV/Analytics Home - Analytics We utilize measurable data and leverage analytical tools to support our clients' missions and help them achieve their goals. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1772822071878-LLLP1QEU0BDMBE9GXNML/abest+square+logo.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1758812264942-SMTOUQUKTU3N9STUEYSF/Untitled+design+%2866%29.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1726784127935-REV2CVKVREMDIFCOVYHV/atm.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1746051715137-0N5RMIA5QVL2VUTJ1XVS/Untitled+design+%2856%29.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1746022973723-WVI0KCT10LFI0LT7KMJC/buffalo+vector.ai.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1689708850608-3TQ7CRAAAXG8KY8BJ9PP/coppel+farmers+market+logo+-+Edited.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1743794864761-KKX985GG4A90LGAHRW04/clhr_logo.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1766438329810-YK5BOO9JYY7L9EUZDQQE/DAHC+Logo+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1671211752608-F53L7NPQ9WXW002T2O6H/East-Side-Denton-logo1.jpg Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1726784128664-145XQAJSMWOHHFI6RF7W/fiesta.jpg Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1689708850544-5YKX3W76LH4UODXFZS4L/hbadesignbuild-horizontal-transparent.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1726784128648-WBMTIQQIAAYLNYFBW0KM/hoffmann+hotel+logo.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1743794987578-BQ6M84NLARR5EOJG9IAB/jsmith-hvac-logo-200.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1766438300436-CAGRL9CPTN9PZV9UYPZK/Little+Guys+Logo+Square.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1761316205364-EK7EE6MG0A9W8W2BIJWV/Untitled+design+%2870%29.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1726784129410-1H5CXEIXHQ4F6918FCB7/Milpa_Circle_Logo_RGB.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1681229173628-F9EYORJEZSQORKJS0LGR/angelines.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1743794943678-YWESDA2V0DQOR0J6YKF3/tnhc-logo.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1746023914844-BLDCVVCKFIWP18VLIDE7/Untitled+design+%2855%29.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1763736593592-B37FXYQNUHA61R8D98HO/Pan+Ector+Industries+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1726784130104-SLPZGA2W1JX6UBFL8K83/Pepitas-Vegan-Taqueria.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1726784129279-CQ7WP2FHPFN4L4GZ7DDX/Horizontal-Logo.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1743795027042-6BISNOFOTNIJ2VIOWOHI/Stoke_RGB.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1743795967710-34BFM2QTB03D3O5EU9EF/tsa_logo.jpg Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1671211749403-HHALNEHNCAYI03QZO9F5/tct+logo.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1743796271253-K1E7QVKFYV23K0PBX7J6/tsf_logo.jpg Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1726784130045-2WB9BZ4YN1ROL2SLCS1P/TDNA-LOGO-2015-03-21-FINAL-PNG-HIGH.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1645644271197-PPY4EMWAYAC50YUW992L/combo_full_color.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1726785055997-YJN2H8OTJB2EM0P6FMUW/Untitled+design+%2822%29.png Home https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1766438312324-1W8K9MTUZ4V2IGOX6QLP/Valley+School+Logo+Square.png Home https://www.hdicagency.com/terms-privacy daily 0.75 2020-10-03 https://www.hdicagency.com/marketing daily 0.75 2021-02-25 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606334713692-J0EYTU9S2OQZWT856FWY/HDICwebimage+%2823%29.png Marketing - Marketing Strategy We’ll work with you to develop a comprehensive marketing strategy aimed at generating results. Our plan will include a breakdown of the recommended budget, platform recommendations, targeting tactics, and an overall timeline based on your needs. We’ll also identify the key performance indicators for measuring campaign success. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606334600878-1KEAYGAYYZUWNSCWCWAW/HDICwebimage+%2821%29.png Marketing - Social Media Marketing One of the most frequent questions we hear is “Should my company be advertising on {Platform X}?” and our answer will always be the same: only if it makes sense for your brand. We will make platform recommendations, help you determine which ones to focus on, and how to be effective in communicating about your brand. If you’ve already mastered your organic content and you’re ready to start running paid ads, we’ll open up an entire world beyond the Boost button. We can help you navigate these tricky waters and make every dollar count. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606334774738-O614VIY3H63RRRRYH071/HDICwebimage+%2824%29.png Marketing - Campaign Management + Optimization Throughout the length of the campaign, we’ll provide ongoing check-ins and make updates to both short-term and long-term media strategies and projections based on campaign data. We monitor ads closely and make optimizations grounded in data, such as turning ads and placements on/off, re-allocating budgets between platforms & audiences, making bidding optimizations and creative tweaks. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606334557411-2LRSFXHTO47ZC87NQPEN/HDICwebimage+%2820%29.png Marketing - Reporting + Analytics You can’t manage what you don’t measure. We're not happy unless we're making every one of your dollars work towards a conversion for you. To that end, we monitor and track all data, analyze it, and make adjustments whenever and wherever needed to achieve your business and marketing goals. We’ll identify key campaign performance metrics, and develop a reporting framework for understanding campaign success. At the end of every campaign, we’ll provide a comprehensive wrap-up report to provide further insights/recommendations for future campaigns. https://www.hdicagency.com/google-grants daily 0.75 2023-08-14 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606407217096-MCQPZ0T9411MHJX7QQNR/HDICwebimage+%2827%29.png Google Ad Grants Management https://www.hdicagency.com/nonprofit-services daily 0.75 2023-08-14 https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606337075595-HYY6UWXEE870IYZ1DN53/HDICwebimage+%2825%29.png Nonprofit Services - Nonprofit Consulting + Marketing Services Our work turns intent into impact. We measure success by tangible results: supporters engaged, actions taken, lives changed, and milestones achieved. Our experience in the nonprofit sector gives us a unique perspective into the needs of our clients. We work with nonprofits of all shapes and sizes in order to make the biggest impact on the community. Contact us to learn more about our Nonprofit Services https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606337137744-OJUB5Q0L7PMX8KYQ5CHK/HDICwebimage+%2826%29.png Nonprofit Services - Community Event Development + Marketing Sometimes, the most compelling way to motivate and inspire your audience is to connect with them in real life, giving them tangible opportunities to learn, to develop relationships, and see firsthand how their involvement makes all the difference. With your organization’s mission and audiences in mind, we’ll help create the perfect experience —from developing the overall concept to finding the right location, and creating promotional materials to leading social amplification and post-event reporting. Event promotion is second nature to us - from music festivals and fun runs to beer festivals and luncheons - we’ve done it all. It’s all part of our work to bring your supporters together to amplify your mission. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606337425051-J40D6PHBT2PQFH6S31R7/HDICwebimage+%2827%29.png Nonprofit Services - Google Ad Grants for Nonprofits Google Ad Grants represents one of the biggest opportunities in nonprofit marketing: $10,000 in free advertising translates into thousands of new visitors to your website each month, *if* your account is managed effectively. We can help you drive more awareness about your cause, grow your email list, recruit volunteers, generate event registrations, or attract new donors. Through keyword research and targeted campaigns, we get your message in front of the right people at the right time, resulting in real impact beyond just impressions and clicks. https://images.squarespace-cdn.com/content/v1/5f7670686e899c55023e5622/1606337716315-WZ8BEA7SR7V9DKW8IYFV/HDICwebimage+%2828%29.png Nonprofit Services - Website Design Your website is the headquarters of your organization’s digital presence. It’s where your mission has the space to fully come to life, your team has the microphone to share important news and campaigns, and your supporters have the power to take action through registrations, donations, and social connections. But because the goals for your website can often be complex, we work to understand not only your organization’s needs, but also those of your audience—and combine information architecture, content strategy, user experience, and visual design to develop and launch a seamless finished product. From full website redesigns and large scale content migrations to more targeted updates and ongoing maintenance, we’ll work with you and your team to develop the right solution to help move your website, and your mission, forward.