What Google’s New GBP Features Mean for Denton Restaurants and Bars
If you're running a restaurant, bar, or café in Denton and you haven’t touched your Google Business Profile (GBP) since you claimed it, well, I hate to break it to you, but you’re leaving money on the table. Literally. A new update from Google makes GBP more social and interactive than ever before, and if you're not using it like a marketing channel, you're already behind.
Let’s talk about what changed, what it means, and what you should do about it.
Google Just Added Social Posts to GBP
Google now shows a carousel of your social media posts, pulled straight from platforms like Instagram and Facebook, right in your Business Profile on Search and Maps. No extra effort required (if your accounts are linked properly), and now when someone Googles you, they see real-time updates instead of the sad remnants of a 2022 holiday post.
This is a big deal. Here’s why.
Why It Matters for Local Spots in Denton
Let’s say someone searches “best margaritas Denton” and your spot comes up. Instead of just seeing your hours and a couple Google reviews, now they might see:
A post about tonight’s live music
A reel showing off your tableside guac
A promo image for happy hour
It’s the difference between “They look open” and “We should totally go here tonight.”
For a college town like Denton, where competition is fierce and attention spans are short, that social visibility could be the deciding factor.
Google Business Profile = Your New Social Media Feed
This update is Google’s not-so-subtle way of saying, “Hey businesses, treat your profile like a living, breathing part of your brand.” And honestly, it’s overdue. Your GBP is one of the first things people see when they look you up, and yet so many local businesses let it sit untouched for months at a time.
Here’s a rough list of what you can and should be doing with it:
Post weekly updates about specials, events, or seasonal menus
Add photos and short videos of your space, staff, and food/drinks
Make sure your hours and service options (dine-in, takeout, delivery) are accurate
Link your social accounts so the new feature can actually work
It’s not about doing more work, it’s about repurposing the content you’re already making for Instagram or Facebook and letting it do double duty.
Not Sure Where to Start?
If you don’t know how to link your social accounts or haven’t posted to your GBP since the Great Queso Shortage of 2017, don’t worry. This stuff isn’t hard, but it does take a bit of setup and a little strategy.
And hey, if you’re a Denton business owner who just wants to focus on running your kitchen, pouring drinks, or booking live bands, that’s where we come in.
HDIC helps small businesses use tools like GBP to actually drive foot traffic, not just check a box. Whether it’s one-time help or an ongoing strategy, we’ve got your back.
Let’s make your Business Profile work harder for you. Shoot us a message to learn more.