When it comes to digital marketing, one size doesn't fit all. Understanding your target audience is crucial, and that involves recognizing the differences between users on different platforms. In this blog, we'll dive deep into the world of Bing and Google users, discussing the benefits and disadvantages of each platform.
Read MoreSo, you have a nonprofit organization, but you want to take things to the next level through digital marketing. However, you are lacking in experience, resources, and funding. No, I am not a mind reader. I’ve just heard this story many times.
Read MoreAre you curious about how Artificial Intelligence (AI) can help you in your marketing efforts? While AI may seem intimidating at first, it's not here to replace marketers. Instead, AI can serve as a marketer's greatest personal assistant, providing valuable insights, creating personalized experiences for customers, and optimizing campaigns for better engagement and conversions. In this blog post, we'll explore how AI-powered tools can transform your marketing strategies and help you achieve your goals.
Read MoreIf you're using Universal Analytics (UA) to track your website data, it's time to start planning your migration to Google Analytics 4 (GA4). GA4 is the latest version of Google's popular analytics platform, and it offers many new features and benefits over UA. In this blog, we'll walk you through the steps to convert from UA to GA4.
Read MoreNonprofit business owners are constantly seeking ways to raise funds so they can keep the lights on. Google grants can make for a multi-faceted approach that can generate revenue AND save thousands of dollars in vital, digital advertising.
Read MoreYou might be thinking, “Why do I need a social media calendar when I could just post once a day and forget about it?” If you are serious about marketing your business digitally, having a social media posting schedule will save time and provide consistency. Take a virtual journey with me as I give you several reasons to make your life easier.
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